Name: Danielle Watson
Job: Director of a Bradford-based lookalike agency

"You get what you want when you put your mind to it. I always have done and most of my friends are also like this."

Danielle Watson, your Question and Answer session starts now...

How did you get into the job?

Since 1995 I was always told how much I looked like Sarah Jessica Parker and basically after years of working in sales and marketing and making money for other people I decided I wanted to be my own boss, so I decided to promote myself as a lookalike and also assisted someone who looked like David Beckham. When I realised what a good business this would be for me to be in, I quit my job and took a gamble to set up on my own.

What is the job about?

I run an international lookalike agency and I also work as a lookalike when I have time. The job entails designing my web sites. I have three in total, advertising & marketing, booking jobs for people to go on and recruiting lookalikes and tribute acts. I have a PA who runs my diary, does the typing of contracts and general office duties as well as assisting me when we are very busy - which is usually all the time! We have supplied body doubles for international TV commercials such as David Beckham, Victoria Beckham and Michael Owen. We mainly provide lookalikes to meet and greet at venues and events throughout the UK and overseas. Tributes perform, they look and sing like famous people such as Robbie, Kylie & Britney and we have some very large national companies who book every year. I am always looking at people to see if they look like someone.

What are the best and worst things about your job?

Best things are making my clients happy and keeping my artists happy and having a great reputation as a lookalike agency within such a backstabbing industry. The odd trip overseas to see clients, getting freebies from promotional campaigns. Meeting positive people and thriving off it.

Worst thing: prima donnas and not having a lookalike or tribute available for a job, but most of all the bitching and backstabbing of the industry, it is so intense. I also hate negative people.

Have you had any embarrassing moments or have you got any funny stories tell?

Being in Dublin having a meal in a swanky restaurant and having a group of American ladies ask me to pose for photos with them as they thought I was Sarah Jessica Parker and in Prague with my husband having men shouting across the street 'Sex And The City. Hey Carrie, give us a smile!'. Also as a model at GMTV having Lorraine Kelly baffled when I met her. She thought Sarah Jessica Parker was in the Green Room.

If you weren't doing this job what would you be doing?

I would be laid on a beach probably in Bali with my husband living the life of Riley (I wish!) I would probably move into PR, TV Presenting or some form of direct communications as I am very creative and innovative.

Have you got any heroes in your field of work?

Richard Branson without a shadow of a doubt even though he is not in my line of work. He is a pioneer and I would love to meet him. When I was in recruitment I wanted to write to him about opening a franchise through him, but it was sidelined. I admire anyone who chooses to set up their own business off the back of a quick whim and especially young ladies. I admire people with guts and sheer determination, you get what you want when you put your mind to it. I always have done and most of my friends are also like this. Hardworking people who are passionate about life and goals. I do admire Sarah Jessica Parker as she is very talented and a real trend setter, but also I like Michael Howard as I feel he is a non bulls*** person and I like people like that too. I admire my husband as he is real tough grafter and always finds time for me and him and he is my total rock.

What advice would you give to someone who wants to work in your field?

Have a lot of guts, be able to take lots of cr*p, cope under immense amounts of pressure, be creative, innovative and always some step ahead of your competition, attend college and do a business management course, that what I did.