Below is a summary of how we plan to change:
§ Contributing to the quality of life in the UK – by producing content that adds value to the lives of our audience and the wider community. This is where the Public Value test comes into play – we won’t produce anything that doesn’t pass it.
§ BBC on demand – by making BBC content available on all new platforms, eg: Broadband, Personal Digital Assistants (PDAs), mobile phones, etc. The BBC will play a leading role in developing digital Britain to ensure everyone has access and technologies are affordable.
§ Lifting creative ambition – by raising the bar in creativity, quality and innovation. Eliminating the derivative and cynical and finding and developing the best new local talent.
§ Make the BBC more open – by having a more open attitude to what others think of us – our audience, business partners, industry peers and the wider community.
§ Moving out of London to reflect the whole UK – by basing 50% of our public service employees outside of London over the next 10 years and establishing Manchester as the largest broadcasting centre outside London in the UK.
§ Being a better partner – by sharing our resources and local relationships with our commercial, creative and public sector partners for the benefit of the public interest.
§ Being as small as our mission allows – by assessing how big we need to be to deliver services to our audiences, and how small we can be to stay true to our mission.
§ Providing value for money – by reducing overheads to 10% of expenditure through efficiencies, savings and increased commercial revenues.
§ Strengthening governance – through bold reforms proposed by the BBC Governors.
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