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Words in the News
 
Wednesday 22 October 2003
 
Nelson Mandela launches new AIDS campaign
 
Nelson MandelaNelson Mandela has launched the 46664 campaign to raise funds for HIV/AIDS treatment in South Africa and to raise awareness of the disease. The first event of the campaign, which has the same number as Mr Mandela's prison number, will be a charity concert featuring several famous musicians. Elizabeth Blunt reports:
 
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AIDS, tragically, is a young people's disease. Each year half of those newly infected are under the age of twenty-five. The so-called 46664 campaign is targeting young people, using music, the internet, mobile phones, and the one international figure who's a hero to all ages, including the young. Nelson Mandela is fronting the campaign and the funds it raises will be used for the AIDS work of his Nelson Mandela Foundation.

"I was imprisoned on Robben Island, known as just a number. Millions of people today, infected with AIDS, are just that - a number. They too are serving a prison sentence - for life." (Nelson Mandela)

His old prison number will be used for a website, and calling it by mobile phone will let people all over the world donate money, put their names to a petition urging governments to do more to fight AIDS, and let them listen to songs and greetings from their favourite stars.

The campaign proper will kick off with a huge concert in Cape Town at the end of next month. The organisers say Youssou Ndour, Angelique Kidjo, Ladysmith Black Mambaza, Bono, Beyonce and Queen will all be among the performers, and the event will be broadcast round the world to reach - they hope - two billion young people.

BBC, Elizabeth Blunt

 
 
ListenListen to the words
 
newly infected
 
people who have recently become HIV positive
 
targeting
 
if you target a group of people, you hope to communicate with them specifically
 
international figure
 
someone who is well-known around the world
 
a hero
 
a man who is well respected and admired because of his skills, actions and qualities
 
is fronting
 
if you front something, you represent it and people link you to it
 
a prison sentence
 
the time that a person must stay in prison as punishment
 
donate
 
give
 
a petition
 
a document that many people put their names on to ask officials for something
 
kick off with
 
begin with
 
reach
 
to be seen or heard by
 
 
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